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How to Use Personal Branding to Enhance Your Job Search

How to Use Personal Branding to Enhance Your Job Search

Personal branding is a common phrase in our daily lives, yet only a few remember or know how to use it to their advantage when searching for a teaching job.

In these hard times of uncertainty and job layoffs on a massive scale worldwide, more people are being thrown out into the labor market to find a living on their own.

Despite layoffs, schools keep churning out graduates and professionals year in and year out, resulting in a large pool of employable workforce fighting for very few open jobs; for this reason, adding an extra touch to your job search is the only way to get ahead of the crowd.

Personal Branding Entails Getting Organized

Describing and communicating what makes you unique is an art of its own; how do you create those catchy phrases that will leave the school principal reciting them over and over again.

Make Your Resume and Cover Letter Stand Out

Your goal is to get the principal to shortlist you for an interview out of the hundreds or thousands of applicants that applied to the same teaching position. Communicate your value proposition in your job search documents and interview.

It all begins with how you structure your documents, the style you choose to use, the fonts, where to place certain keywords, etc.

Be consistent with your personal branding. A blue jacket for your documents written on a pink background may say a lot about you as being disorganized even before the documents are reviewed. You must be aware of every single detail and make sure all is in order.

Professionally Lay Out What Makes You Different

Emphasizing your core strength and mentioning very briefly what you have done before and how you did it is a good way to brand your personality.

Try to find what makes you tick makes you different from the crowd, and stay put on it. Investigate where the school is lagging and, in clear, concise terms, state exactly how you hope to help solve that problem. Make them see you are willing to earn your pay through hard work.

Writing an online profile or otherwise, the traditional way can be very boring and too common, so you have to personalize it, reflect who you are and why you are the one fit for the job. Schools want to know exactly what you are bringing to the table will increase their student achievement even before you are shortlisted for a phone call or interview.

Create a Style

Always make your core strength visible by writing it out in concise, powerful phrases and using them as signatures – in your email, social networking sites, etc. Your job search documents should reflect the particular teaching position to which you are applying.

Many people make the mistake of trying to be many things to many people at the same time.

Without a personal brand, you may find it difficult to stand out of the crowd and make a statement, especially in your absence.