Do you need to write a professional LinkedIn profile? Writing a profile on LinkedIn that is searchable and stands out will make a difference in your career.
Trying to determine if using LinkedIn would benefit you? Give your honest answers to these questions:
- Are you interested in reputation management and professional branding?
- Do you wish to attract human resource professionals, school districts, principals, superintendents, and recruiters?
- Would you like to develop a robust, effective network of professionals you can learn from and obtain career leads or opportunities?
- Are you currently searching for new employment opportunities?
How many “yes” answers did you have? The more times you said yes, the more important it is for you to know how to use LinkedIn to your advantage.
Social media networking can propel your job search and career forward. Don’t underestimate the power of job search networking on social media.
If you have a LinkedIn, is it working adequately? These LinkedIn profile writing tips should help you use LinkedIn for job networking and as an important job-searching aspect.
Once you familiarize yourself with LinkedIn and its interface, you are sure to find many valuable contacts, including a long list of possible employers, different schools, professional associations, and other individuals or groups in the education sector. These connections can significantly help you advance your career or provide valuable guidance in finding a new education job.
Apart from these, LinkedIn is a valuable source of obtaining employment references, or you can use it as a point for checking various references.
Are you leveraging LinkedIn effectively for your job search?
The good thing about using LinkedIn is that you can browse its dedicated section for job searching, either by keyword or location. Use the site’s advanced search option to make your search more precise and follow a particular criterion. But to significantly improve your online visibility, there are factors and aspects of this website you need to consider to ensure you are leveraging them effectively.
LinkedIn Profile Writing Tips to Find Career Leads and Enhance Personal Learning
1. Write a Focused Professional Profile With Keywords
The profile is one of the most important aspects of your LinkedIn presence. It is your most powerful branding tool, and so it shouldn’t be neglected. Learn how to optimize your presence on LinkedIn with the right searchable words and keyword phrases.
When you create your profile, make sure it includes all the specific details: your previous and current employment, educational attainment, the education associations you have been part of, your class websites, and other relevant links that can help establish your professional brand.
An active LinkedIn profile summary entices readers to learn more about you and ultimately connect with you one-on-one. Creating a profile you present online needs to match the real-world you. Keep your audience in mind when writing your LinkedIn profile. Make sure recruiters and others can find you.
An important way to be found is to use industry-specific keywords in your profile. Don’t underestimate the power of SEO (Search Engine Optimization).
Know what kinds of things potential employers or professional contacts will be searching to find a candidate like you, and be sure to include those words or phrases in your profile. This will make you more likely to turn up in searches, helping get you and your profile noticed.
2. Upload a Professional Headshot
You may not want everybody to see your picture on the internet, but the truth is that your photo can help make your profile look more authentic and professional. Make sure that your photo is not larger than 80 x 80 pixels. In a professional LinkedIn profile picture, your face will take up about 80% of the image. Your facial expression is vital – make it warm, friendly, and show you are trustworthy and approachable.
Wear what you would wear to work, and keep your background from distracting from your face. If you typically work in sweatpants and pajamas, be sure to dress as you would for an important client meeting, a presentation, or another professional event in your field. Solid colors work better in a picture. Remember that your LinkedIn profile photo is the reader’s first introduction to you, and make sure you are the professional they want to get to know.
3. Incorporate Relevant Industry and Job-Specific Keywords
To increase your visibility on LinkedIn, include relevant keywords throughout your profile and job descriptions. Including the kinds of words you anticipate others will search for is an excellent way to improve your search engine optimization (SEO), which will drive potential new contacts to your profile.
You may not fully understand SEO concepts, but remember that adding more content to each area of your profile, relevant to your heading and the type of position you are seeking, will improve your profile’s SEO. Think about what your readers would type to find you, and include that language to help them connect.
4. Building a Professional Network
It’s important to take some time to build and expand your network. Not only will you make contact with potential new colleagues who can assist you in attaining your career goals, but you’ll also meet people to whom you can be a resource. It is a two-way street – you need to give to receive. Build your network by connecting with other LinkedIn members.
Join relevant groups and participate in group conversation threads with engaging questions or comments to unlock the power of this platform. Read and respond to your connections’ status updates. Post status updates to pique your connections’ interest. The more relevant connections you have, the better it will be for you, as you will have access to potential job leads or opportunities if that is your goal.
5. Post Recommendations
Make your LinkedIn profile more interesting by getting recommendations. References or testimonials will increase your credibility and establish your professionalism in your chosen career. Give recommendations when appropriate to your colleagues and connections.
One way to quickly enhance your profile is to pair up with a close colleague and write recommendations for each other. Be sure to write powerful testimonials for one another that would encourage a potential hiring manager to consider your candidacy. Both of you will have enhanced profiles with useful information about the value you can bring to organizations.
There are many ways to explore the possibilities LinkedIn offers to make your job search more productive and convenient. Through learning the important aspects of this website, you increase your online visibility and, thereby, be on your way to getting hired in a short period.
Creating a compelling profile will help to start building your online professional network immediately. Your goal should be to showcase your best qualities and professional story in a passionate way that is engaging for your audience and entices recruiters or decision-makers to stop and read.
Do you want some extra help making sure that your LinkedIn profile stands out for all the right reasons? Learn more about our LinkedIn profile writing service.
