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Candace Alstad-Davies

Critical Reasons to Use Keywords in a School Principal Resume [Examples]

– Posted in: School Principal or Education Administrators
critical reasons to use keywords in a school principal resume

Using the correct keywords in a school principal resume is critical to job search success. Resumes are frequently screened by applicant tracking systems. Resume design and using the correct keywords will help your resume get to the human eye.

As I am sure you know, schools and districts are posting more and more jobs on the internet with the hope of getting the best possible school principal candidate to fill their open positions. The internet has indeed changed the way the world works, and this includes the way an education job search is conducted.

Resume keywords are one component to use in your resume to make your online job search in education more fruitful. The keyword system is designed to match educational leadership CVs or resumes with the job postings that contain the right keywords.

Why Should You Use Keywords in a School Principal Resume?

Most people do not know this, but the processes in place to review and respond to job applications is much more complex than it once was.  The application you see when you upload your resume and answer questions is just the tip of the hiring committee or recruiter’s iceberg.  After filling out the application form and uploading your school principal resume, the process is taken over by special software designed to filter out irrelevant resumes.

The software determines an irrelevant resume – you could be a qualified candidate, but your resume needs to communicate your value using keywords.

Keywords, language that is important to the hiring manager and that is relevant to the experience and skills needed to be successful in the position, are the primary determining factor as to which resumes will get screened in the application process. It’s important to know where and when to use the keywords to successfully pass a review that is done by software (an applicant tracking system or ATS) designed to scan resumes for these keywords and phrases.  All of this is done automatically, even before a human sees any resumes.

The Applicant Tracking System (ATS) demands professionalism.

As an education professional seeking the position of school principal, the competition will be quite intense, and you will be expected to be at your best to secure the job. The Applicant Tracking System (ATS) software will scrutinize your resume and determine if it communicates your value enough to earn you an interview.  If you review the job posting, as well as relevant professional literature for the core competencies need, you can incorporate those ideas into keywords.

Use relevant education resume buzzwords will add magic to your resume to ensure that you move your job search past the Applicant Tracking System and that your application is getting to the desk of someone who can review your qualifications more thoroughly.

Example Keywords to Use in a School Principal Resume

School Operations & Administration
Curriculum Planning & Improvements
Classroom Evaluation Methods
Standardized Testing & Scores
Educational Program Development
Learning Materials Evaluation
Teacher Mentoring & Development
Workshop & Seminar Presentations
School Administration
Student Counselling & Development
Academic Policies & Programs
Admissions & Student Enrollment
Individualized Education Programs
Curriculum Development
Staff Mentoring & Training
Student Enrolment
Public & Community Relations
Program Budgeting
School Administration
School Security & Safety
Parent Workshop Development
Academic Progress Tracking
Education Policies & Programs
Academic Progress Tracking
Strategic Planning
Training & Development
Leadership & Mentoring
Relationship Building
Project Management
Team Approach
Personnel Management & Evaluation
Staff Development
Budget Management
Data Analysis & Reporting
Public Relations

Ways to Use Applicant Tracking System Software to Your Benefit

Note that this software not only recommends you to one school, it could also put your resume in front of different schools and districts at the same time, giving you leverage and freedom of choice.

This method of screening is excellent because you only need to put in your effort once and the rest is taken care of for you. All you need to do is write a compelling resume with the right keywords included and place that information in strategic locations.

The idea is to get your resume into the right avenues so that when schools do a random search for a principal, the ATS software will pick out your name, even in your absence.

Tips for Using Keywords in a School Principal Resume

  • Include relevant associations or professional groups you belong to in your resume.  If a school wants to hire a person who has participated in a particular organization, its name might be included as a keyword.
  • Highlight your keywords (when possible) in bold, italics, in the headers, etc. Search engines easily pick these up over other places.
  • Utilize the tag option on social networking sites.
  • Spell out all acronyms.  If you aren’t sure if Regional Educators’ Association or R.E.A. will be a keyword, you can use both.
  • Use keywords in your cover letter, providing the software an extra opportunity to find the relevant information. Review education cover letter writing tips before submitting yours.
  • Always make sure keywords in a school principal resume are not too bunched up and that they flow well, making for an interesting read.  Remember, once your resume gets past the Applicant Tracking Systems, your goal is for a real person to read it and respond well to it. A good resume is easily readable for both humans and software.
  • Use keywords in the job responsibility section as well as in the profile summary.
  • Be careful not to overuse keywords in a school principal resume; the software could tag your resume as spam.
  • Research education and administration keywords and use those relevant to secure the job you desire.

Never underestimate the power of incorporating keywords in a school principal resume or other job search documents.

If you’d like to make sure that your administrator or teacher resume hits all the right keywords and helps you stand out from the crowd, we invite you to check out the resume writing services we offer.  We’ll make sure that your academic resume stands out for all the right reasons to both hiring managers and applicant tracking software.

You can also contact Candace Alstad-Davies directly at candoco@telus.net or call toll-free: 1-877-738-8052.

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