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Networking Via Social Media to Enhance Your Education Job Search

networking via social media to enhance your education job search

More educators are using social media sites to network with others to increase job search and career success. Do you currently use social networking websites to reconnect with your friends, relatives or to meet new friends and colleagues from all over the world?

Have you ever considered using them for your job hunt?

There are several ways you can strategically use social media channels to find teaching jobs. By getting familiar with these social media platforms’ particulars, you have a chance of identifying career leads.

Uncovering unadvertised employment opportunities is commonly called finding job leads using the hidden job market. Quite often, jobs found this way are the best quality leads.

Social Media Networking Sites to Consider

First, you need to be familiar with the different types of social networking sites and their purpose and objectives. Social media platforms like Facebook, LinkedIn, Twitter, and other similar websites may vary in several ways, including the format of the interface, delivery methods, or the amount of shared information that can go through the network.

On the other hand, these sites have been designed to provide the public with a venue to establish — and communicate with — their network of friends and professional contacts. Because of this structure, social networking websites have become extremely useful and widely used for quickly sharing and accessing information, including information about various employment opportunities.


LinkedIn is considered the most professional of the social networking sites, so we’ll begin by explaining its inner workings. On LinkedIn, you’ll create a professional profile (including a professional headshot or photograph of yourself) that details your work experience, volunteer experience, job duties, and even your professional goals. If you want to optimize the benefits of LinkedIn, you will need a compelling LinkedIn profile.

Here you’ll network with other professionals through making connections. LinkedIn can suggest individuals for you to connect with, but finding people you either currently work with or have worked with in the past would be an excellent way to start. I wrote an excellent article on how to grow your LinkedIn network properly.

The more you complete your profile, including educational background, answering questions about individual work experiences, getting references, and uploading a photo, the better you’ll appear in search results. LinkedIn is designed to optimize search results for those with “All-Star” profiles, so complete as much as you can. Transforming your LinkedIn profile into a fantastic career tool and see the benefits of your efforts.

LinkedIn is a professional networking site. It is not in your best interest to post large amounts of material of a personal nature. Limit any pictures posted of friends and family verbalizing political or religious views unless this information is related to your professional career (such as if your family all volunteered at a food drive together).


Facebook can benefit in many ways. Mainly, however, it’s used for personal reasons. Here you can connect with family and friends that you may otherwise not connect with on LinkedIn. It’s designed to house more personal information, such as family trips, a conversation between buddies, and other private events.

If you choose to use Facebook for job searching, be wary of what/how much personal information you include. Also, be sure that everything you post on your professional Facebook account is appropriate for a recruiter’s eyes.


Twitter is both a personal and business platform. Over the years, it has branched out in many other ways. Job seekers are now actively using Twitter to follow and engage with school districts or companies they’re interested in learning more about and potentially apply for a new position.

As stated above, make sure to keep your professional Twitter content appropriate and engage with any company representatives the same way you would during an interview (no “keyboard warriors,” please!)

How to Choose the Social Media Networking Site(s) for You

To use social networking sites as a useful tool for your job search, you need to choose a network based on your personal interests, strengths, and personality.

If you made many contacts during college, Facebook is one of the best sites to gather and improve your networking contacts. LinkedIn is a practical option if you already have an internship or are currently employed as a teacher or administrator. You can also further enhance your social networking profile by using supplemental sites like MySpace and Twitter to develop your network further.

Keep Your Activity on Social Media Professional

When you are getting started, remember that your social network’s primary foundation is you, which means it will all depend on how you share information or present yourself in your profile. Remember to uphold a professional image at all times and be responsible for all information you post and others post in your profile.

Sharing appropriate content that shows your personality and passion will allow you to build your professional brand and credibility among your network of peers and professional contacts.

Don’t forget to include vital information in your account profile like your full name, teaching area, contact information, personal interests, former and present employers, education, and other information to help create your professional image.

Social Media Advantage Tips

To fully take advantage of the benefits offered by social networking sites for your job search, always ensure that you are creating a network of quality contacts. They will play a significant role in helping you find the job you are looking for within your field, so naturally, you need to have a network that shares the same interests as you.

If you need help developing a strong online presence, including polishing up any of your social media networking profiles, contact Candace today! If you have any tips to offer fellow job seekers about their profiles, please comment and share below!